Once your website is ready and live, part of your success will depend on effectively generating traffic, interest, and attracting loyal customers to your ecommerce website. A successfully developed ecommerce website is already the greatest marketing tool for your company.  Supported by a thriving online marketing campaign, your website will be on the right path to bring your company long-term profits.

Online marketing is a combination of customized tactics aimed at increasing your website’s visibility, traffic, and overall return on investment.

A few of the most popular online marketing strategies include Search Engine Optimization (SEO), and Pay-Per-Click Advertising (PPC). Given the continually expanding number of marketing opportunities offered on the Internet, all successful online marketing campaigns are driven by a clear understanding of your company’s individual goals, needs, and market.

What We Can Do:

Dextel.net can help develop a tailored marketing campaign that will boost traffic, increase visibility, and generate more ROI based on your individual goals and needs.

As always, we tailor each of our services to ensure that your website will work for your individual goals. The above list is by no means comprehensive of everything we can do. Given that online marketing is a rapidly changing process, please do not hesitate to ask about a specific online marketing service that is not listed above. We will create an online marketing plan based on the needs of your company.

• Search Engine Optimization (SEO)

Improving your website’s visibility in major search engines is a key strategy for generating traffic on your website. Major search engines are the primary source of all website traffic . When internet users search for a product or service, they will likely use a major search engine to produce hundreds of thousands of web pages related to their specific keywords. Think back to the brick and mortar store owner; a solid marketing plan with advertising and publicity allows the owner to bring in new customers who would have continued shopping at the competing, established, reputable stores. Online, search engine optimization is the process of increasing a new website’s online visibly and search engine rank in order to compete with larger, relevant, higher-ranking websites.

I mproved visibility within the search results of major search engine will increase the volume and quality of traffic to your website. In order to increase your ranking in search engine results, your website will benefit from having appropriate text with relevant and effective keywords in its content. We can help handle many aspects of your SEO campaign, including:

• Keyword Analysis – Based on our research on your online market, competitors, and offerings, we will compile a list of relevant keywords that are likely to generate the most traffic to your website.
  
  
• Meta Tag Optimization – Located in the coding of your website, Meta Tags provide essential information about your website to major search engines. We will optimize your Meta Tags to include a maximum number of high-performing keywords, thus aiding your search engine performance.
  
  
• Content Optimization – Web content optimization is the process of creating online content that is dynamic and relevant with numerous high-performing keywords. Optimizing a website’s content increases search engine visibility, further attracting potential customers.
  
  
• Link building – Certain search engine algorithms take into account the number of external websites that provide relevant links to your website. We will build partnerships and conduct link exchanges with relevant websites in order to increase the number of quality links to your site.
  
  
• Programming and Submitting Data Feeds – Data Feeds are large, continuously generating programmed files, which contain listing information about the products or services offered on your website. These feeds are submitted to large database websites, which then begin to syndicate your items, increasing your online visibility as an ecommerce vendor. We will recommend, program, and submit your feeds to appropriate listing websites.
  
  
• Tracking Code Programming and Reporting - Tracking code provides you with essential information about visitors’ activity as they are navigating your site. This may include tracking which links visitors are using to find your website, and much more. We will program the code, report and help analyze the data to optimize your search engine ranking.
  
  

• Paid Advertising Management: Just as any traditional offline business owner will take out advertisements in conjunction with a store opening, it is equally as important for a new website to be advertised on the web in order to reach your target audience more effectively.
  
  
• Pay-Per-Click (PPC) Advertising Campaigns - Pay-Per-Click advertising, such as Google’s AdWords program, is a form of advertising for which advertisers are charged only when web users click on a corresponding ad and are redirected to your website. Text for PPC ads is created in conjunction with a relevant list of keywords, which correspond to your products or services. When users type these keywords into a search engine a list of relevant PPC ads appears alongside the organic search results. PPC advertising is an excellent way of increasing the number of relevant visitors to your website. We can offer assistance and consultation in the following applicable areas:

• Competitor Analysis – We will analyze the ad copy, keywords, and rank of competing websites in order to determine the best method for your PPC campaign.
  
  
• Keyword Analysis and Optimization – Using our competitor research, we will assign a targeted list of keywords to optimize your campaign and keep costs minimal.
  
  
• Ad Copy Writing – We will carefully draft the text, determine the landing page, add tracking code, and optimize the keywords for several versions of your PPC ads in order to maximize quality clicks.
  
  
• Bid Management – Based on our keyword and competitor analyses, we will set a maximum bid price—a daily budget or cost-per-click—for each ad, and adjust bids according to our performance rate analysis.
  
  
• Conversion Tracking and Reporting – Using the tracking code from each PPC ad, we will track, report, and determine which PPC ads are performing the best, and subsequently modify the ad text, bid, and keywords as needed.

• Banner Advertising – Much like traditional offline advertising, banner ads are placed on relevant websites in order to attract a specific type of visitor. Just as a brick and mortar business owner might place an ad in a trade print newspaper, we can recommend relevant online resources for your banner advertising, and subsequently design, write, add tracking and submit approved ads.
  
  
• Affiliate Marketing – Affiliate marketing is the relationship between website owners (affiliates) and business owners (advertisers) in which business owners provide commission fees to affiliates for linking and advertising the goods and services on ecommerce sites. We will help your website establish relevant affiliate relationships and manage the technicalities of each partnership.

We welcome you to learn more about our online marketing services by contacting us with any questions or concerns you may have. If you are already eager to launch your online marketing campaign and would like to receive a quote, please do not hesitate to contact us through our pricing page.

We look forward to the opportunity to help make your business a flourishing online venture.