Search Engine Optimization (SEO)
Improving your website’s visibility in major search engines is a key strategy for generating traffic on your website. Major search engines are the primary source of all website traffic . When internet users search for a product or service, they will likely use a major search engine to produce hundreds of thousands of web pages related to their specific keywords. Think back to the brick and mortar store owner; a solid marketing plan with advertising and publicity allows the owner to bring in new customers who would have continued shopping at the competing, established, reputable stores. Online, search engine optimization is the process of increasing a new website’s online visibly and search engine rank in order to compete with larger, relevant, higher-ranking websites.
I mproved visibility within the search results of major search engine will increase the volume and quality of traffic to your website. In order to increase your ranking in search engine results, your website will benefit from having appropriate text with relevant and effective keywords in its content. We can help handle many aspects of your SEO campaign, including:
Based on our research on your online market, competitors, and offerings, we will compile a list of relevant keywords that are likely to generate the most traffic to your website.
Meta Tag Optimization
Located in the coding of your website, Meta Tags provide essential information about your website to major search engines. We will optimize your Meta Tags to include a maximum number of high-performing keywords, thus aiding your search engine performance.
Web content optimization is the process of creating online content that is dynamic and relevant with numerous high-performing keywords. Optimizing a website’s content increases search engine visibility, further attracting potential customers.
Certain search engine algorithms take into account the number of external websites that provide relevant links to your website. We will build partnerships and conduct link exchanges with relevant websites in order to increase the number of quality links to your site.
Programming and Submitting Data Feeds
Data Feeds are large, continuously generating programmed files, which contain listing information about the products or services offered on your website. These feeds are submitted to large database websites, which then begin to syndicate your items, increasing your online visibility as an ecommerce vendor. We will recommend, program, and submit your feeds to appropriate listing websites.
Tracking Code Programming and Reporting
Tracking code provides you with essential information about visitors’ activity as they are navigating your site. This may include tracking which links visitors are using to find your website, and much more. We will program the code, report and help analyze the data to optimize your search engine ranking.
Paid Advertising Management:
Just as any traditional offline business owner will take out advertisements in conjunction with a store opening, it is equally as important for a new website to be advertised on the web in order to reach your target audience more effectively.
Pay-Per-Click (PPC) Advertising Campaigns
Pay-Per-Click advertising, such as Google’s AdWords program, is a form of advertising for which advertisers are charged only when web users click on a corresponding ad and are redirected to your website. Text for PPC ads is created in conjunction with a relevant list of keywords, which correspond to your products or services. When users type these keywords into a search engine a list of relevant PPC ads appears alongside the organic search results. PPC advertising is an excellent way of increasing the number of relevant visitors to your website. We can offer assistance and consultation in the following applicable areas:
We will analyze the ad copy, keywords, and rank of competing websites in order to determine the best method for your PPC campaign.
Keyword Analysis and Optimization
Using our competitor research, we will assign a targeted list of keywords to optimize your campaign and keep costs minimal.
Ad Copy Writing
We will carefully draft the text, determine the landing page, add tracking code, and optimize the keywords for several versions of your PPC ads in order to maximize quality clicks.
Based on our keyword and competitor analyses, we will set a maximum bid price—a daily budget or cost-per-click—for each ad, and adjust bids according to our performance rate analysis.
Conversion Tracking and Reporting
Using the tracking code from each PPC ad, we will track, report, and determine which PPC ads are performing the best, and subsequently modify the ad text, bid, and keywords as needed.
Much like traditional offline advertising, banner ads are placed on relevant websites in order to attract a specific type of visitor. Just as a brick and mortar business owner might place an ad in a trade print newspaper, we can recommend relevant online resources for your banner advertising, and subsequently design, write, add tracking and submit approved ads.
Affiliate marketing is the relationship between website owners (affiliates) and business owners (advertisers) in which business owners provide commission fees to affiliates for linking and advertising the goods and services on ecommerce sites. We will help your website establish relevant affiliate relationships and manage the technicalities of each partnership.